Money & Markets:Keeping Track and Moving Forward

Record keeping is one of those boring jobs that we need to train ourselves to do on any production setting. There is a large benefit to knowing what we have done and are we or are we not moving forward in our operations. There are many reasons that we want to keep records. The first […]

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Money & Markets: Marketing the Holiday Goodies

As Fall is rolling around the corner, we may have some traditional holiday items for sale.  Examples are the pumpkins at Halloween or a Thanksgiving turkey. Perhaps you just have some home raised produce or crafts that you would like to market. Well, here are a few helpful hints to get the most out of […]

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Money & Markets: Direct Marketing Meat

Whether you are currently a meat producer, or thinking of starting a livestock business and selling directly to consumers, there are some important things to consider. Selling meat directly to consumers is completely different from selling animals through commodity market outlets such as auctions, livestock sales yards or commission agents. The good news is that […]

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Money & Markets: Developing Your Farm’s Marketing Plan

One of the challenges that direct marketing farmers face is determining the target market. What does your customer look like?  Where do they live? And probably most importantly and the most difficult to answer is… What do they want? While there are examples of “If you grow it, they will come”, most farmers have to […]

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Money & Markets: Basic Advertising: A Look to Your Product

All agriculturalists are producers of food or fiber. The amount and the reasons may vary from producer to producer. However, at some point you will be selling your product. The key is to sell your product effectively through advertising. Advertising can range from a “Sweet Corn for sale” sign at the end of the driveway […]

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