NAICS Code 4533

Location 90 South Main Street, Ft. Atkinson, WI 53538

Nearby Businesses Soap and Pepper, Tuttle’s Pharmacy, Black Hawk Tavern, Gallery on Main, Humphrey Floral and Gifts, JM Carpets, Ravenwood

Owner/Manager Doug and Tisha Erdman

Special Store Activities n/a

Year Opened 2001

Website http://www.ilovefunkys.com/

Phone 1-920-568-0441

E-mail n/a

Community Profile Fort Atkinson, WI Community Profile: Population of City – 12,000. Population of 10- mile ring – 49,712. Located along the Rock and Bark Rivers, Fort Atkinson offers residents and visitors a wide variety of natural and other attractions including the Fireside Dinner Theater and Lake Koshkonong. The recent development of the river walk has further attracted people to the downtown area, which offers a wide selection of stores and services.

Products Sold & Niche Developed

From antique roulette wheels to true to life stuffed lions, I Love Funky’s in downtown Fort Atkinson offers a wide range of funky products including antiques, vintage jewelry, artwork, and furniture. The unique products in the front windows pull customers in off of the sidewalk and the full and expansive interior environment of the store captivates customers and draws them into the multiple floors and rooms of the store, which offers a wide array of diverse and distinctive products, a collection that is only one of its kind. I Love Funky’s offers a truly unique and innovative addition to downtown Fort Atkinson.

Market Segments Served

There is no typical customer profile for I Love Funky’s, as it does not cater to any specific type of customer, but it does appeal to a wide range of patrons. Customers include local residents, visitors to Fort Atkinson, and those that are curious to experience the unique niche created by the business in the downtown.

Contributions to the Business Community

The Erdman’s opened I Love Funky’s six years ago, along with two other businesses (a fourth on the way), with the hope to attract other small businesses to downtown Fort Atkinson. This interest in rejuvenating the downtown has led to aesthetic improvements, including the new river walk, and the prospect of the arrival of other small businesses.