Tangerine

 

Store Name Tangerine
Providing products to meet special dietary needs.

Business Type Health and Personal Care Stores

NAICS Code 446

Location 201 DeWitt Street, Portage, WI 53901

Nearby Businesses Krista’s Kitchen, Kindermusik, The Flower Company, Galaxy Video, and Hair-Lair Family Hair

Owner/Manager Elle Lohr

Special Store Activities n/a

Year Opened 2005

Website n/a

Phone 608-742-1043

E-mail n/a

Community Profile Portage, WI Community Profile: Population of City – 9,728. Population of 10-mile ring – 23,953. Portage has been a hub of transportation in the Upper Midwest since long before the city was incorporated in 1854. Its unique location between the Fox and Wisconsin Rivers is an ideal place to “Portage” from one to the other. Modern Portage continues to act as a transportation hub in Columbia County and South-Central Wisconsin. Baraboo, the Wisconsin Dells, and Madison are all nearby. Source: Portage Chamber of Commerce.

         
Products Sold & Niche Developed

Tangerine is known for its selection of natural and organic foods, herbal supplements, and natural body products. Tangerine appeals to health-minded shoppers by carrying a range of foods from Wild Alaskan Salmon, Bison, and Free Range Black Angus to wheat-free and gluten-free choices. Owner Elle Lohr is also a certified nutritionist, helping her customers maintain healthy diets free from chemicals and antibiotics. She also can recommend herbal tinctures and supplements for her customers interested in natural healing and options other than pharmaceutical drugs. Customers also come in for the great selection of dairy products, eggs, cheeses, nuts, coffees, and teas.

Market Segments Served

Tangerine draws in local and regional residents with quality, health-conscious foods and herbal supplements. In addition, many people who require wheat-free and gluten-free products, and would normally have to travel to Madison to get them, find Tangerine’s location in Portage to be much more convenient.

Contributions to the Business Community

Tangerine generates patrons for downtown Portage on a regular basis who come from other communities in the region such as Oxford, Montello, and Cambria.