E-Commerce Returns

Borders, the second largest bookstore chain in the country, was unable to compete with online competitors and is in the midst of a going-out-of-business sale. Facebook recently announced that it has more than 750 million active users.

Sometimes it seems that the internet’s primary functions are shopping, networking, and email.

That is not the case. Businesses -to -Business (B2B) internet sales have become an important part of doing business. Today, businesses require fast, efficient, reliable internet access to remain competitive.

QUESTION: According to the most recent report from the U.S. Census, e-commerce generated $3.4 trillion in sales in 2009. What percentage of total internet sales was between businesses (B2B)?

A. 27 percent
B. 38 percent
C. 62 percent
D. 91 percent


D. 91 percent
91 percent ($3.1 trillion) of the total $3.4 trillion in e-commerce sales in 2009 was B2B.

Nobody, including me, got this one correct. Once again, i was so surprised by the answer that i double checked it again. If, like me, you don’t believe it either, take a look for yourself .

SO WHAT? What do you think, is adequate, reliable, fast internet access (i.e. broadband) important to local economic development?

The complete U.S. Census E-Stats is available at: http://www.census.gov/econ/estats/