Plan, Partner, Promote: Top eight tips to support Wisconsin farmers market outreach and marketing

Farmers markets provide many social, economic, and ecological benefits to farmers and communities. They support local producers, foster community engagement, and have a positive ripple effect on their local economies. However, many markets are seeing increased competition with a growing number of local food outlets: community supported agriculture box shares, grocery stores, online marketplaces, and […]

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USDA grant programs currently accepting applications

Community Food Projects Competitive Grants Program – DUE DECEMBER 4, 2017 The primary goals of the CFPCGP are to: Meet the food needs of low-income individuals through food distribution, community outreach to assist in participation in Federally assisted nutrition programs, or improving access to food as part of a comprehensive service; Increase the self-reliance of […]

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Resources for Farmers’ Markets in Accepting FoodShare (SNAP) Benefits

Farmers’ markets can become licensed by the United States Department of Agriculture to accept federal food benefits (SNAP; known as FoodShare in WI). In order to accept FoodShare, farmers’ markets  need to have terminals that can process electronics benefits transfer (EBT) information, which allows for the process of government benefits to the authorized retailer. Information, […]

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What does “local food” mean to Wisconsin consumers?

Wisconsin consumers widely agree that “local” food means food grown in Wisconsin, according to a new statewide survey conducted by faculty affiliated with UW-Extension, UW-Madison, and UW-River Falls. Food from Michigan, Iowa, Illinois, and Minnesota, meanwhile, is not considered “local” by most Wisconsin shoppers. Researchers aimed to provide farmers and communities with strategies informed by […]

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Raising Sweet Potatoes to Help Feed Our Community

Sweet potatoes are one of my favorite foods. You can bake, fry, mash, stir fry and even make pie with them. They are versatile, store well and full of nutrients. So what’s not to love? But that is not the only reason I am going to raise them in my garden this summer as part […]

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New Resource – Marketing Recommendations for Direct Market Farmers

Check out the PDF of “Wisconsin Consumers and Local Food: Marketing Recommendations for Direct Market Farmers.” This brief describes key findings from a 2015 survey of Wisconsinites about their opinions and behaviors regarding local food, including what people believe the definition of “local” to be, opinions about benefits of local produce, differences in people based on where they live in the […]

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Farmers Market and Local Food Promotion Program Resources

The Farmers Market and Local Food Promotion Program (FMLFPP) provides grants on a competitive basis for a wide spectrum of direct-to-consumer and intermediated marketing projects. Today’s announcement marks the second round of funding available through this newly expanded program from the 2014 Farm Bill. The $30 million a year provided by the Farm Bill is […]

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BUYING LOCAL PRODUCE: A GUIDE FOR RESTAURANTS

REAP Food Group has developed a new resource for restaurants looking to serve local fruits and vegetables. This handy toolkit covers sourcing, using, and marketing local items, along with what’s available in various seasons and with advice from some of our their partner restaurants. Click here to view the guide    

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Farm businesses invited to list in new USDA directory

Are you a manager, operator, or owner of an on-farm market, a Community Supported Agriculture (CSA) enterprise, a food hub, or a farmers market?   We at USDA are making it easier for your organization or business to reach more customers.  We offer four directories to help local food businesses connect with buyers.  Building on the […]

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Community Gardens Save Money, Provide Fresh Produce for Low-Income Gardeners

A recent study by the University of California Cooperative Extension demonstrates how gardeners in San Jose saved money by growing their own food in community gardens. Gardeners engaged in the study weighed their harvests throughout the spring and summer, yielding an average of .75 pounds of produce per square foot of garden space. Not only […]

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