Edible Startup Summit 2018

Check this page for updates about plans for Edible Startup Summit, 2018

Registration Coming Soon!


DATE: Friday, October 26
TIME: 8:00 am – 5:30 pm
LOCATION: American Family Insurance Training Center (6000 American Family Insurance Parkway, Bldg A, Madison)

The Edible Startup Summit is a one day training program to provide you with the knowledge and connections to launch your food business. Hear from successful food entrepreneurs and business development experts about various aspects of building a sustainable food business. You’ll learn about trends in the food sector; product development; business planning; food safety, licensing, and regulations;  financial record keeping, financing, and pricing your product. Join fellow food business entrepreneurs for an exciting day of learning and networking.

Tentative Schedule:

8:00 – 8:30 am      Registration and Coffee

8:30 – 9:00 am      Welcome, Opening

9:00 – 10:00 am    Morning Plenary: Trends in the Food Business Ecosystem; Market Research

10:00 – 11:00 am   Entrepreneur Panel: Product development; steps to building a sustainable food business; what is sustainability to you?

11:00am–12:00pm   Breakout Sessions 1

– Dreamers: First stage business planning using the lean canvas
– Early start-ups: Business planning financials
– Growing businesses: financing your business

12:00 – 1:00 pm      Lunch and resource tables

1:00 – 3:00 pm     Flash workshops and 1:1 consultations

  • Steps to formalizing your business
  • Setting up your business financial structure and business transaction team
  • Recipe approval and scaling up
  • Choosing a facility (where will you make your product?)
  • Sourcing locally
  • Packaging & labeling
  • Pricing your product
  • Financial Record Keeping using Quickbooks

3:00 – 4:30 pm     Food safety,  licensing, traceability

4:30 – 5:30 pm     Networking & participant product demos