Resources for Supporting Farmers’ Markets in Accepting FoodShare (SNAP) Benefits
Farmers’ markets can become licensed by the United States Department of Agriculture to accept federal food benefits (SNAP; known as FoodShare in WI). In order to accept FoodShare, farmers’ markets need to have terminals that can process electronics benefits transfer (EBT) information, which allows for the process of government benefits to the authorized retailer. Refer to the resources below for more information on getting started with and expanding your farmers’ market EBT program.
- USDA: How to Accept EBT at Farmers Markets
- MarketLink is a new way for farmers’ markets and direct-marketing farmers to get authorized as FoodShare/SNAP vendors and get the equipment they need to accept SNAP benefits. Some farmers’ markets may be eligible to receive free equipment.
- UW-Extension Webinar Series on Accepting FoodShare/EBT at Farmers Markets
- UW-Extension Publication: Creating a Successful EBT Program- A Guide for Wisconsin Farmers’ Markets
- Sample Farmers Market Program Agreements, Brochures, and Other Resources from Waukesha County Cooperative Extension
- Marketing Guide for SNAP at Farmers’ Markets from The Food Trust for Transform WI
- Funding, Staffing, and Sustaining SNAP at Farmers’ Markets from The Food Trust for Transform WI
- Find a Wisconsin Farmers’ Market
- Info Graph on EBT at Farmers’ Markets in Wisconsin
- Map of Wisconsin Farmers’ Markets accepting FoodShare (May 2014)
- Glossary of Terms for WI EBT at Farmers’ Market Programs
- SNAP/EBT At Your Farmers’ Market: Seven Steps to Success. From Project for Public Spaces and Wholesome Wave Foundation.
- Farmers Market Coalition
- National Association of Farmers’ Market Nutrition Programs
- Research Report: Farmers Markets as a Strategy to Improve Access to Healthy Food for Low-Income Families and Communities. From Project for Public Spaces and Columbia University funded by Robert Wood Johnson Foundation
- USDA Study: Nutrition Assistance in Farmers Markets: Understanding the Shopping Patterns of SNAP Participants
- USDA Study: Nutrition Assistance in Farmers Markets: Understanding Current Operations
Incentive Programs at Farmers’ Market
USDA Food and Nutrition Service (FNS) fully supports implementation of incentive programs at farmers markets. Farmers markets interested in offering incentive purchasing programs to users of FoodShare, WIC or Senior Farmers Market Nutrition Program must let USDA FNS know of their plans during initial authorization or subsequent reauthorization. Learn more at the USDA FNS website.
Example incentive programs and additional resources:
- The Food Trust and Transform Wisconsin Farmers’ Market Incentive Webinar and FM Incentive Webinar Slides
- Fair Food Network Double Up Food Bucks
- Wholesome Wave’s Double Value Coupon Program
- New York City Health Bucks
- Philly Food Bucks
- Healthy Food Incentives Cluster Evaluation (program evaluation of incentive programs from Fair Food Network, Roots of Change, Market Umbrella, and Wholesome Wave)
- USDA Farmers Market Incentive Provider Survey
- City of Madison, Wisconsin MadMarket Double Dollars Program Report
Accepting WIC and Senior Farmers Market Nutrition Program Benefits at the Farmers Markets
The WIC Farmers’ Market Nutrition Program (FMNP) is associated with the Special Supplemental Nutrition Program for Women, Infants and Children, popularly known as WIC. Farmers’ markets can also become authorized to accept the WIC FMNP. To learn more about how to accept WIC FMNP vouchers at your market, visit the Wisconsin Department of Health Services website.
The Senior Farmers Market Nutrition Program (FMNP) provides vouchers to seniors to use at farmers’ markets. To learn more about accepting Senior FMNP vouchers visit the Wisconsin Department of Health Services website.
Grants and Funding Opportunities
- Farmers’ Market Coalition Free SNAP EBT
- Wisconsin Department of Health Services (through 09/2014). Learn more by contacting Rachel Witthoft.
- USDA Grant Resources for Farmers’ Markets
- Wisconsin Specialty Crop Block Grant
- USDA Food Insecurity Nutrition (FINI) Grant
- USDA Farmers Market SNAP Support Grant
Wisconsin EBT at Farmers’ Market Evaluation Project
The following instruments were developed by a workgroup of county Extension educators and public health professionals to support evaluation of EBT at farmers’ market programs in Wisconsin. Suggested protocol for implementing the questionnaires is included in each of the documents. Questionnaire language can be adapted to account for local EBT program names.
Please help us develop a statewide story for use of EBT programs at farmers’ markets. We would appreciate you informing Amber Canto and Kelli Stader of your intent to use this tool so that we can be sure to take your efforts into consideration.
- EBT Customer Survey (Spanish; Hmong)
- EBT Vendor Survey (Spanish; Hmong)
- EBT Market Manager Survey
- Note: This survey will be administered by email to all market managers via the Wisconsin Farmers’ Market Association.
General information on healthy food access and availability and farmers’ market programs
- Amber Canto, State Coordinator Wisconsin Nutrition Education Program (FoodWIse), University of Wisconsin-Extension, Cooperative Extension
- Kelli Stader, Nutrition Coordinator, Wisconsin Department of Health Services
Information specific to the WIC and Senior Farmers’ Market Nutrition Programs
- Judy Allen, Coordinator WIC and Senior Farmers’ Market Nutrition Program, Wisconsin Department of Health Services