Communications Methods for State and Local Climate and Clean Energy Programs
This December, USEPA will offer a three-part webcast series on communications strategies and methods that state and local governments can use to ensure the ongoing success of climate and clean energy programs. The structure of the three webcasts will parallel the general phases of program development and implementation: attracting stakeholder support and participation, sustaining change, and gaining momentum from program successes. Participants will learn how to design communications strategies to engage and empower stakeholders, use communications methods to instigate and sustain behavior change and foster individual and community solutions, and effectively communicate their programs’ successes and resulting benefits to diverse audiences.
December 4, 2013, 1:00-2:30 PM (EST) – Gaining Support and Attracting Participation through Communication
Part 1 will explore how to gain support from partners and attract participation in climate and clean energy programs. The webcast will address the importance of developing a communications plan and using it as a framework throughout the course of the initiative and cover tactics that engage, empower, and transform community-level participation into actionable results. The importance of understanding intended audiences and tailoring strategies to their needs will be emphasized.
December 11, 2013, 1:00-2:30 PM (EST) – The Role of Communication in Ensuring Sustained Behavior Change
Part 2 will address how communications tools can be used throughout the implementation of climate and clean energy programs to achieve behavior change and ensure sustained, lasting impacts. Speakers will discuss the role of behavior change in the success of a program; the value of communicating program results and successes in sustaining change; and how to assess behavior change.
December 18, 2013, 1:00-2:30 PM (EST) – Using Effective Communication to Showcase Program Successes
Part 3 will focus on how communities can effectively showcase the benefits and successes of a clean energy initiative to ensure additional funding opportunities, continued engagement, and sustained behavior change. Speakers will also cover how to encourage replication of success.