Social marketing to engage forest landowners in the Driftless Forest Network

The article below was recently published in the on-line journal, Journal of Extension. If you’d like to learn more, please let me know. Using Social Marketing to Engage Extension Audiences: Lessons from an Effort Targeting Woodland Owners https://www.joe.org/joe/2017june/a2.php Abstract Social marketing involves applying traditional commercial marketing techniques to public good outcomes. We share findings from […]

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Driftless Forest Network – Comprehensive Evaluation Report

For those interested in reaching unengaged landowners, you’ll want to check out the final evaluation report for the Driftless Forest Network. The report is a compilation of the multiple evaluation findings over the course of four years. The executive summary is inserted below and the full document is available at this link. Citation: Núñez, J., T. […]

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Implications of MFL changes — DNR interim guidance and FAQs

Last week shortly after the Governor signed the MFL change bill (now Act 358), the DNR sent an e-mail to the forestry community highlighting the changes and their implications. The two attached referenced in the e-mail are linked in the text.   Council Members and Interested Parties, Yesterday Governor Walker signed into law ACT 358 […]

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MFL changes signed into Law

This afternoon the Governor signed SB434, which made several significant changes to the Managed Forest Law that will affect landowners, local government, industry, DNR, and others. The description at the preceding link covers many of the notable changes, though landowners will need to be more attentive in overseeing management on their land as certain DNR […]

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Report: Wood Supply Chain Component Costs Analysis

As part of the Wisconsin Forest Practices Study, Steigerwaldt Land Services and Forest2Market completed a cost analysis of regional wood supply chains. The report was published in November 2014, but apparently I forgot to post it. However, the information is still quite useful and, as I understand it, a follow-up study is in the works. […]

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Logging sector hourly wages in the Lake States, 2014

The median wage for logging equipment operators in the Lake States ranged from $13.42 per hour to $15.67 in 2014. Median wages for fallers ranged from $12.76 to $22.14 per hour. This summary reflects data collected and publicly available from the US Bureau of Labor Statistics. Across the three-state region, median wages were consistent highest […]

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Connecting woodland owners and faith communities

Attend any forestry meeting about engaging woodland owners and you’ll soon hear someone mention about reaching “beyond the choir.” In essence, landowner outreach programs are good at reaching people who like managing their land and are actively engaged in it. However, reaching beyond that core group has remained a challenge. A recent study completed as […]

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Silvopasture — opportunities and challenges in Wisconsin

“Picture a savanna with lush grass, a herd of grazing animals, and scattered trees. Silvopasture is a farming system modeled on savannas that integrates tree, grass, and livestock production. In many parts of the world, farmers and foresters find that combining grazing animals with woodlands or tree plantations can improve both tree growth and milk or meat production.” […]

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Wisconsin Logging Sector: Status & Future Direction (new pub)

Loggers play an essential role in forestry and local economies. They are also important forest stewards that shape the forest for today and tomorrow. This extension reports on the status of Wisconsin’s logging sector based on data collected in 2004 and 2011. It covers production capacity, profitability, workers, and considerations for the future. Citation: Rickenbach, M., […]

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Consider the source: public perception of bioenergy and land use change

Does the feedstock affect how people evaluate bioenergy? Bioenergy has been viewed as a positive development in terms of energy independence and mitigating climate change impacts. It may provide economic returns to landowners and local communities by providing additional revenue opportunities to traditional industries. In this study, we investigated how framing affect perception. In particular, […]

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