Reports & Publications

Please enjoy these reports related to local food that Bret has contributed to, along with partners.

1. Wisconsin consumers and local food: Public opinion, trends & 
marketing recommendations
This report contains results from a 2015 statewide survey of Wisconsin consumers about public opinion and behavior regarding local food. It includes appendices that show average responses for consumer in different regions of Wisconsin. Also available are summaries of findings with an audience of farmers mind, or a summary with an audience of retailers and restaurants in mind.

2. Testing messages about local food: A service learning project from the University of Wisconsin-River Falls Agricultural Economics Department
Students at the University of River-Falls created marketing messages about local food and tested the appeal of those messages with customers in grocery stores. Read their results in this fact sheet about the project.

3. Local produce labeling evaluation: An evaluation of local produce labels in grocery stores
A pilot test examined how consumers respond to different types of local food labels in two grocery stores in Wisconsin. Messages related to food miles, farm name and location, and other attributes of local food were compared.

4. Study of Wisconsin wineries’ fruit and food sourcing patterns: Executive summary
This report contains results from a survey of winery operators in 2012 that discusses their definition of “local” and why it is important to them.