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Wisconsin Example Studies
Minnesota Example Studies
Ohio Example Studies
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Example Studies
Example Studies
Wisconsin Examples
Minnesota Examples
Ohio Examples
These institutions have collaborated in the 2010 update of the DMA toolbox with assistance from the
North Central Regional Center for Rural Development
.
Selected Wisconsin Resources:
Downtown Economic Development Tools
Center for Community & Econ Development
Local Government Center – BID Resources
Contact
Selected Ohio Resources:
CBD Measures of Success
Retail Surplus/Leakage Analysis
The Local Costs and Benefits of Wal-Mart
The Ohio BR&E Initiative
Contact
Selected Minnesota Resources:
Market Area Profiles
Retail Trade Analysis
Minnesota Business Retention & Expansion Strategies
Contact
Contents
Introduction
I. Understanding the Market
Trade Area Analysis
Demographics
Economic Analysis
Business Survey
Consumer Survey
Focus Groups
Peer City Analysis
II. Analysis of Opportunities by Sector
Retail & Services
Restaurants
Arts & Entertainment
Housing
Office Space
Lodging
III. Putting Your Research to Work
Niche Development
Building Usage
Marketing
Business Retention
Entrepreneurship
Bus. Recruitment
Benchmarking