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Wisconsin Example Studies
Minnesota Example Studies
Ohio Example Studies
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Example Studies
Example Studies
Wisconsin Examples
Minnesota Examples
Ohio Examples
These institutions have collaborated in the 2010 update of the DMA toolbox with assistance from the
North Central Regional Center for Rural Development
.
Selected Wisconsin Resources:
Downtown Economic Development Tools
Center for Community & Econ Development
Local Government Center – BID Resources
Contact
Selected Ohio Resources:
Retail Market Analysis
Ohio BR&E Initiative
Contact
Selected Minnesota Resources:
Market Area Profiles
Retail Trade Analysis
Business Retention & Expansion Strategies
Contact
This toolbox was developed as a cooperative effort with the
Wisconsn Main Street Program
This toolbox is based on and supportive of the economic restructuring principles of the
National Main Street Center
Contents
Introduction
I. Understanding the Market
Trade Area Analysis
Demographics
Economic Analysis
Business Survey
Consumer Survey
Focus Groups
Peer City Analysis
II. Analysis of Opportunities by Sector
Retail & Services
Restaurants
Arts & Entertainment
Housing
Office Space
Lodging
III. Putting Your Research to Work
Niche Development
Building Usage
Marketing
Business Retention
Entrepreneurship
Bus. Recruitment
Benchmarking