New Resource – Marketing Recommendations for Direct Market Farmers

Check out the PDF of “Wisconsin Consumers and Local Food: Marketing Recommendations for Direct Market Farmers.”

This brief describes key findings from a 2015 survey of Wisconsinites about their opinions and behaviors regarding local food, including what people believe the definition of “local” to be, opinions about benefits of local produce, differences in people based on where they live in the state, and more.

While the audience for this brief is direct market farmers in Wisconsin, a second brief tailored toward restaurants and food retailers, as well as a comprehensive report, will be available in March.

For more information, contact Laura Witzling at lcwitzling@wisc.edu.